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Online Shops to Consider for Your Items
The price for this will vary. Shopping.com for example is relatively inexpensive as they allow you to participate on a "per click" basis; or it can be moderately priced, as with the $40 per month fee charged by Amazon; or it can require a real financial committment, as with the $2500 at Shop.com. My advice is to ease yourself into this by first setting up a PPC account with Overture and Google. Then when that starts to generate some results, expand your marketing budget by getting involved at one or more of the web's online shopping malls/portal opportunities. Please Note: The information/wording below was taken directly from the sites themselves and is therefore their own phrasing, not our's. Our involvement with them is limited (or nonexistent) and thus you should not assume that their inclusion here is an endorsement based on our own experience. Also, all the links worked at the point of page construction. If you find a dead link, please . "What's to like about selling at Amazon.com zShops?
 [My note: zShops runs about $40 per month plus a small percentage of every sale] eBay Shops ... "An eBay Store is a comprehensive e-commerce solution that helps you get more out of eBay's access to millions of shoppers worldwide. By showcasing all of your merchandise in one central location, an eBay Store creates a central shopping destination where buyers can learn more about you, your products, and your policies."
eBay Stores Inventory ... "Buyers can purchase the item immediately from your eBay Store at a set price (no bidding or waiting). eBay Fixed Price (auctions) ... "You set the price for your item or items, so buyers can purchase immediately (no bidding). Costs: Go to eBay Fees "You will gain access to millions of qualified leads through listings in Yahoo! Product Search, a search tool designed to help users find products and merchants online, and Buyer's Guides, pages that include product descriptions, specifications, and prices, as well as a comparison grid that enables consumers to compare an array of attributes across various merchants.
Yahoo! Product Submit is a pay-for-performance program - when a consumer clicks on your product or listing, you pay a cost-per-click price based on the category of the product listed. Each click is a qualified lead directly to your web site.
You manage your inclusion with an easy to-use, Web management system, and need only follow a few simple steps to sign-up and get started. Use the system to submit and edit your products by simply up-loading a data feed to Yahoo!.
If you are a Yahoo! Merchant Solutions customer, you can prepare your data feed within the Catalog Manager and easily access the Web management system from the Store Manager."
[My note: Click the "Start the Tour" button at bottom -- this is a very detailed and informative animation, but requires a fast connection and about 10 minutes to view]
"froo·gle (fru'gal) n. Smart shopping through Google.
If you are a Google AdWords advertiser and have requested that Google distribute your ads to our partner sites, they will automatically appear on Froogle. There's currently no way to have your ads appear only on Froogle and not our partner sites or Google.com.
Inclusion in Froogle is absolutely free. Our goal is to enable users to search over the broadest possible range of products for sale online."
"Decide how much to pay and pay only when shoppers click through to your site.
- You sign up and create a Merchant Account. You decide how much you want to deposit into your Merchant Account to get started. That amount is charged to your credit card.
- Your product listings are published to the Shopping.com Network, complete with information about your store, your policies and your prices. Your listings appear in the millions of search results accessed by our active shoppers every day.
- The price that you want to pay for each sales lead - your Cost-per-Click (CPC) - is set by you, the merchant. You can set a different CPC for each category (electronics) or sub-category (digital cameras).
[My note: Cost Per Click rates for most listings are about 15 cents].
- You can pay the minimum CPC or pay a higher CPC to appear as a "Featured Store" on Shopping.com.
- When a shopper clicks through to your product page on your website, the CPC sales lead is deducted from the amount you have on deposit in your Merchant Account. You do not pay anything until a user clicks over to your site.
- You can provide Shopping.com with a list of your products in the specific format that our system requires. There is no setup fee or additional charge if you decide to create your own product list for us. We will contact you after your enrollment with the exact information and format that we need so that you can directly "feed" your product listings into the Shopping.com system.
- If you do not have the staff or the resources to handle your own product listings, Shopping.com can do it for you. Our customized product "crawler" will retrieve your product listings right from your site. This is an initial set up fee of $75 to create your custom crawler, and a monthly $50 fee to automatically update your product listings daily."
"SHOP.COM is Altura’s flagship mall and the entry point to the Altura Network of malls, which also includes CatalogCity.com and the Altura Network.
SHOP.COM is the only shopping destination to have organized all of commerce -- catalogers, retailers and e-tailers -- in one easy-to-use location, and consumers clearly enjoy the authoritative selection of being able to shop across millions of products and thousands of merchants in one, easy-to-use location. Further, our cost-per-order (CPO) business model means you only pay for completed orders we deliver to you, and your commission per order is pre-negotiated to assure you make a profit on every sale.
We're so confident our solution will work for you we guarantee for every $1 you invest in upfront Network Management Fees we'll deliver $5 worth of orders within one year's time, or your money back. Altura guarantees you actual sales, not the hollow promises of click thrus or gross impressions."
Level 10 Rates
[Suggestion: Before you sign any contract with Altura/Shop.com, try to negotiate a much lower percentage rate!]
"Safe Shopping Network is the only search engine where you find every site scored for safety, performance and usability so consumers can find the tested safest sites fast."
[My note: Current cost is about $300 per year, depending on the plan. Also read about their pay per click option].
"Drive traffic to your online business by listing your products in our comparison shopping service. You control how much you pay per lead -- the more you pay the higher you rank in the listings. Registration and listing are free."
[My note: The CPC -- cost per click -- depends on what category you are in. It could be as low as 25 cents, if you are listed in a section such as "Collectibles & Art"].
Finding other opportunities...
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The key to getting online sales is to make the products you sell on your website as prominent as possible all across the WWW. Search engine "pay per click" (ppc) positioning is definitely a primary approach, but another marketing method is to offer your work through large online shopping malls/portals.
